What You’ll Learn From My Klaviyo Email Marketing Journey

If you’ve ever wondered how someone actually becomes an email marketing expert, you’re in for a treat. In this post, I’m sharing my real, messy, and unexpected Klaviyo email marketing journey—from designing scatter cushions in Shanghai to becoming a Klaviyo Partner and email strategist. If you’re feeling stuck, overwhelmed, or unsure what’s next, this story is for you.

Why My Klaviyo Email Marketing Journey Matters to E-Commerce Founders

Most solopreneurs think they need everything figured out from Day One. That’s a myth.

The truth? Most of us stumble, pivot, and figure it out as we go. For me, discovering Klaviyo email marketing was a game-changer. If you’re currently drowning in social media posts with no sales, feeling tech-challenged, or wondering how others are doing it—you’re not alone.

How My Klaviyo Email Marketing Journey Started

The Unexpected Beginning

At 15, someone told me I’d inspire women in business. That seed stayed with me through studying interior design, moving to Abu Dhabi, and starting my first online store from a coffee shop in Shanghai.

Spoiler alert: The scatter cushions didn’t sell.

What I Got Wrong in the Beginning

• Thought launching a website meant sales would follow.
• Didn’t realize marketing was 90% of running a store.
• Relied on free YouTube content and overwhelmed myself.
• Felt stuck and underqualified because I couldn’t afford coaching.

Joining a membership (Social Sales Girls) was the turning point. That’s where I first heard of Klaviyo—and where everything shifted.

How Freelancing Unfolded Naturally

A coach noticed my Klaviyo skills and asked me to help her. That first job turned into long-term client work. I did everything from Facebook ads to Shopify setup, but email marketing? That was the thing that made my eyes light up.

The Klaviyo vs. Mailchimp Battle

I tried switching to Mailchimp—four times. Why? It was cheaper.

But Klaviyo won every time. The features, analytics, and ease-of-use brought real results. It’s what turned my services from “meh” to “must-have.” If you’re ready to start your own store, I highly recommend setting up with Shopify—it’s what powered my first steps and still my top platform of choice.

What Klaviyo Did for My Clients

• One client makes $8,000/month just from flows
• Another sees consistent $3,000/month from weekly campaigns
• All while reducing reliance on social media or paid ads

This is the kind of impact Klaviyo email marketing can have when it’s done right. Want to see for yourself? Get started with Klaviyo here.

Lessons from My Klaviyo Email Marketing Journey

• Community is everything – Join a membership.
• Experiment before you niche – Try it all, then go all in on what feels aligned.
• Build your brand – Even if you’re freelancing.
• Don’t do what everyone else is doing – Focus on what works for you.
• Use Klaviyo’s tools – A/B testing, predictive analytics, segments… they’re gold.

Are You in the Messy Middle of Your Klaviyo Email Marketing Journey?

Whether you’re just getting started or deep into your pivot, remember this: no one has it all figured out from the start. Your business journey will be unique—and worth it.

Want help without the tech overwhelm? Download my free Klaviyo + Shopify Integration Guide to set up your first email automation with ease.