The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]

Klaviyo Tips

#19: How to Use Canva Email Templates in Klaviyo (Without Landing in Spam!)

log header image for 'Why Canva Emails in Klaviyo Get No Clicks (And How to Fix It!)' featuring Liezle in a pink blazer pointing at text that says 'Canva + Klaviyo' with a clean white background.
Klaviyo Setup Guide for Beginners – Step-by-step tutorial on how to set up Klaviyo for email marketing success in 2025.

Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]

Klaviyo Tips

Klaviyo Email Marketing (2025): 8 Steps to Set Up for Success

Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. 🎥 Watch this quick breakdown, and don’t forget to […]

Klaviyo Tips

#17: Klaviyo Email Marketing: The Right Way to Use Campaigns & Flows to Boost Sales

Graphic with the text ‘Campaigns vs. Flows’ featuring an email symbol. Represents the comparison between Klaviyo campaigns and automated flows in email marketing.

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Klaviyo Tips

#16: Why Klaviyo is the Best Email Marketing Platform for Beginners

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]

Email Marketing, List Building

#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

Minimalist workspace featuring a laptop displaying the title “The Anatomy of a High-Converting Welcome Email Series (For Product-Based Businesses),” surrounded by neatly arranged books, a plant, and glasses, on a white desk against a white brick wall.

A well-crafted welcome email series is essential for nurturing leads, building trust, and driving sales in e-commerce. In this post, we break down the anatomy of a high-converting series, covering key elements, success metrics, and tips to avoid common mistakes. Start automating your email marketing today!

Email Marketing

#5: The Anatomy of a High-Converting Welcome Email Series

Turn new subscribers into loyal customers with a well-crafted welcome series. Learn the steps to build trust, deliver value, and create a memorable first impression with your email marketing.

Klaviyo Tips

Crafting the Perfect Welcome Series to Engage New Customers

A woman wearing a stylish hat sits at a cafe table with a laptop, coffee, and plant nearby, busy creating automated email flows in Klaviyo following SheCommerce Simplified Tips

Discover how to drive repeat purchases and boost revenue after Black Friday and Cyber Monday with these must-have automated email flows. Set up your flows in Klaviyo and turn one-time buyers into loyal customers.

Email Marketing

Maximize Your Post-BFCM Sales: Top Automated Email Flows That Convert