The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]

Klaviyo Tips

#19: How to Use Canva Email Templates in Klaviyo (Without Landing in Spam!)

log header image for 'Why Canva Emails in Klaviyo Get No Clicks (And How to Fix It!)' featuring Liezle in a pink blazer pointing at text that says 'Canva + Klaviyo' with a clean white background.
Klaviyo Setup Guide for Beginners – Step-by-step tutorial on how to set up Klaviyo for email marketing success in 2025.

Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]

Klaviyo Tips

Klaviyo Email Marketing (2025): 8 Steps to Set Up for Success

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Klaviyo Tips

#16: Why Klaviyo is the Best Email Marketing Platform for Beginners

Golden balloon numbers forming '100' with gold confetti falling, symbolizing achieving the milestone of 100 email subscribers for an e-commerce store.

Starting an email list can feel overwhelming, especially when you’re stuck at zero subscribers. But here’s the good news: getting your first 100 email subscribers is not only achievable, it’s the foundation of building a thriving and profitable email list. In this post, I’ll break down the exact steps to take, share tips to overcome […]

List Building

#15: How to Get Your First 100 E-Commerce Email Subscribers

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]

Email Marketing, List Building

#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

Email Marketing Calendar Made Simple – Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.

Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can feel overwhelming. That’s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, I’m sharing: […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Struggling to convert your email list into sales? Learn how segmenting your email list can dramatically improve open rates, click-through rates, and overall revenue. This blog shares my personal email marketing journey and real-life success stories, along with practical tips to get started with segmentation today.

Klaviyo Tips

#11: How Email Segmentation Transformed My Business (And How It Can Help Yours)

A magnifying glass inspecting small, white figurines placed on different colored pie-chart segments, representing audience or email segmentation.

Learn how to improve email deliverability with these 4 actionable tips! Ensure your emails land in your customers’ inboxes, not their spam folders, and boost your sales with better email marketing practices.

Klaviyo Tips

#10: 4 Simple Tips to Improve Email Deliverability and Boost Sales

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.

Email marketing doesn’t have to feel overwhelming! Discover why it’s simpler than you think and learn three actionable steps to get started with Klaviyo today.

Email Marketing

#8: Klaviyo Email Marketing: Why It’s Not as Hard as You Think