#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success.

But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners spend on building audiences on borrowed land—while neglecting their most valuable asset: their email list.

Today, I’ll show you how to make money using email marketing in 2025, providing actionable steps to turn your email list into a revenue-driving machine.

What you’ll learn in this episode of the Inbox To Income Show:

• 00:00 Why social media isn’t enough: Algorithms change, platforms go down, and your entire customer base could disappear overnight. Email marketing gives you control.
• 01:55 The power of email marketing: With consumers checking their email up to 20 times a day, email marketing connects you directly to your audience. In 2024, businesses using Klaviyo generated over $3 billion during Black Friday and Cyber Monday alone.
• 02:42 Automations to boost revenue: The five essential email flows every e-commerce business needs (welcome, browse abandonment, abandoned cart, post-purchase, and win-back).
• 03:00 The five core email flows you need: A deep dive into the must-have flows and how they work for your business.
• 06:11 Keeping your list engaged weekly: Why weekly email campaigns are crucial to keeping your audience engaged.
• 07:49 Using a planner to stay organized: A simple email marketing planner can help you track trends, plan campaigns, and improve your results over time.
• 08:59 Real-life success with email marketing: Learn how one e-commerce business used email marketing to lower churn and boost engagement.
• 10:18 Action steps for email marketing success: Practical takeaways to implement today.
• 10:48 Build a profitable email marketing system: How to create a sustainable, revenue-driving strategy.

How to Make Money Using Email Marketing

If you’re ready to make money using email marketing, the first step is setting up the right strategies. Email marketing is more than sending occasional promotional emails—it’s about creating a system that builds trust, nurtures relationships, and drives consistent revenue. Here’s how to make email marketing work for your e-commerce business in 2025.

The Power of Email Marketing

Social media might seem like the easiest way to reach customers, but relying solely on it is risky. Algorithms change, platforms experience outages, and your entire customer base could disappear overnight. Email marketing gives you control over your communication.

Did you know that people check their emails an average of 20 times per day? This makes email marketing one of the most effective ways to connect with your audience. In fact, in 2024, businesses using Klaviyo generated over $3 billion during Black Friday and Cyber Monday alone. These numbers prove that email marketing isn’t just essential—it’s an unparalleled tool for driving revenue.

The ROI data for the marketing channels presented in the bar chart is based on industry benchmarks and reports. Email marketing’s ROI of $36–$42 for every $1 spent comes from reports by Litmus and Constant Contact, which analyze email marketing performance across industries. Social media advertising data, indicating an ROI of approximately $2.50 per dollar spent, is based on research from HubSpot and WordStream. For paid advertising and YouTube, the ROI of $2 is referenced from WordStream’s studies on Google Ads and video marketing campaigns. Pinterest advertising ROI, also estimated at $2, is sourced from Statista’s analysis of visual platform performance in e-commerce. Finally, content marketing (blogs) delivering an ROI of $2.77 per dollar spent reflects insights from Content Marketing Institute’s surveys of B2C and B2B marketers.

The Five Core Email Flows You Need

Automated email flows are the backbone of a successful email marketing strategy. These flows ensure that your communication with customers is timely, relevant, and personalized. Here are the five essential flows every e-commerce store needs:

1. Welcome Flow
   The welcome flow is your chance to make a lasting first impression. When someone subscribes to your list, they’re interested in your brand. Use this opportunity to introduce yourself, tell your story, and explain what makes your products unique. Include at least three emails in this flow to showcase your brand personality, deliver on promises (like a discount code), and build trust from the start.
   
2. Browse Abandonment Flow
   This flow targets potential customers who browse your site but don’t purchase. By sending emails with dynamic product recommendations and customer testimonials, you can remind them of their interest and encourage them to return. Keep these emails concise and visually appealing to make an impact.
   
3. Abandoned Cart Flow
   An abandoned cart flow is one of the most effective ways to recover lost sales. Shoppers often leave items in their carts due to distractions or hesitation. Use this flow to create urgency, highlight the benefits of the product, and offer an incentive like free shipping or a limited-time discount.
   
4. Post-Purchase Flow
   Your relationship with customers doesn’t end after their first purchase. The post-purchase flow is an opportunity to nurture loyalty by sharing helpful product tips, encouraging repeat purchases with upsells, or asking for reviews. For example, an email could say, “Before we ship your order, would you like to add this complementary item and save on shipping?”
   
5. Win-Back Flow
   Over time, some customers may stop engaging with your brand. A win-back flow helps you reconnect with lapsed customers by reminding them why they loved your products in the first place. Share heartwarming stories, offer exclusive discounts, or feature new arrivals to reignite their interest.

Why Weekly Campaigns Are Essential

Once your email flows are in place, it’s important to note that staying consistent with weekly campaigns is crucial. Not only do these emails keep your brand top of mind, but they also provide ongoing value to your subscribers. For instance, whether you’re sharing educational content, product updates, or behind-the-scenes stories, weekly emails help build a loyal community. As a result, your audience stays engaged when it’s time to promote a sale or new product.

Using an Email Marketing Planner to Stay Organized

Staying consistent with email marketing can feel overwhelming, but fortunately, a planner makes it manageable. Specifically, my $7 email marketing planner helps you:

• First and foremost, plan your campaigns and flows with a calendar-style layout.
• Additionally, track important metrics like open rates, click-through rates, and conversions.
• Finally, spot trends and tailor your emails to your audience’s preferences.

With just five minutes of planning each week, you’ll find that you can streamline your strategy and improve results over time.h week, you can streamline your strategy and improve results over time.

Real-Life Success: Email Marketing in Action

One of my clients, a subscription box business in the home decor niche, reduced their churn rate to just 3.8%—well below the industry average of 10-15%.

By implementing strategic email flows and maintaining consistent communication through weekly emails, they built trust and drove repeat purchases. Their blog-based emails achieved a 56.65% open rate and an 11.49% click rate, demonstrating the power of relationship-focused email marketing.

Action Steps for Success

To make money using email marketing, here’s what you need to do this week:

1. Plan your content for the year: Create a calendar and block out time for execution.
2. Set up your core flows: Start with the five essential email flows and tweak them as needed.
3. Track your results: Analyze open rates, click-through rates, and conversions to refine your strategy.

Final Thoughts 

Your email list is your business’s most valuable asset—a direct line to customers who are genuinely interested in your products. By setting up effective email flows, staying consistent with campaigns, and using tools like the Email Marketing Planner for E-Commerce, you’ll create a system that drives consistent revenue.

For more free resources, head over to shecommercesimplified.com/hub. Thank you for reading, and if you found this helpful, share it with a fellow entrepreneur. Keep building, keep growing, and I’ll see you next time!