The go-to email marketing podcast for e-commerce stores 

šŸŽ§ new episodes every tuesday šŸŽ§ new episodes every tuesday šŸŽ§ new episodes every tuesday šŸŽ§ new episodes every tuesday

Have you ever sent an email thinking, ā€œThis one is going to crush it!ā€ā€”only to check your stats and realizeā€¦ crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! Itā€™s not magicā€”itā€™s data. Today, Iā€™m breaking down real A/B test results from […]

Email Marketing

#21: A/B Testing for Email Marketing: The Subject Line Strategies That Skyrocketed Open Rates

The secret to emails that sell on Inbox to Income

Email marketing is one of the most powerful revenue drivers for e-commerce storesā€”but only if your emails get opened, read, and acted on. Yet, many store owners struggle with low open rates, poor engagement, and inconsistent email sendsā€”often feeling like their messages disappear into the void. The truth is, itā€™s not your product, and itā€™s […]

Email Marketing

#20: How to Write Emails That Sell for Your E-Commerce Store

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. Weā€™ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, Iā€™ve seen time and time again how much time business owners […]

Email Marketing, List Building

#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

Learn how to increase email engagement from Liezle Klaviyo Partner

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!

Email Marketing

#13: How to Increase Email Engagement Using Blogs and Build Trust

Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get itā€”juggling product launches, promotions, and customer relationships can feel overwhelming. Thatā€™s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, Iā€™m sharing: […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Email Marketing Calendar Made Simple ā€“ Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.
E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.

Discover the biggest lessons from this yearā€™s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didnā€™t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

Email marketing doesnā€™t have to feel overwhelming! Discover why itā€™s simpler than you think and learn three actionable steps to get started with Klaviyo today.

Email Marketing

#8: Klaviyo Email Marketing: Why Itā€™s Not as Hard as You Think

Compass with a purple arrow pointing toward ā€˜RETENTION,ā€™ illustrating the concept of customer retention over acquisition.

Itā€™s no secret that retaining customers is cheaper than acquiring new ones. In this blog post, learn how to use Klaviyo to create post-purchase email flows, reward loyal customers, and leverage predictive analytics to keep them coming back for more.

Email Marketing

#7: Customer Retention: How to Turn First-Time Buyers Into Loyal Customers with Klaviyo

A well-crafted welcome email series is essential for nurturing leads, building trust, and driving sales in e-commerce. In this post, we break down the anatomy of a high-converting series, covering key elements, success metrics, and tips to avoid common mistakes. Start automating your email marketing today!

Email Marketing

#5: The Anatomy of a High-Converting Welcome Email Series

Minimalist workspace featuring a laptop displaying the title ā€œThe Anatomy of a High-Converting Welcome Email Series (For Product-Based Businesses),ā€ surrounded by neatly arranged books, a plant, and glasses, on a white desk against a white brick wall.
Hand holding a smartphone displaying a guide titled ā€˜Snag my 50 tried & tested email subject lines,ā€™ promoting a free resource for email marketing tips.ā€

Struggling to get your emails opened? Discover the 8 secret ingredients for irresistible subject lines that boost open rates and engage your audience. Start transforming your email marketing today!

Email Marketing

#2: 8 Secret Ingredients for Irresistible Subject Lines That Boost Open Rates