If you’ve ghosted your email list for months and now you’re nervous about hitting “send” again, here’s the hard truth: the worst thing you can do is blast your entire list. That one click could damage your email deliverability, waste money, and leave you even more discouraged. But don’t worry—there’s a simple fix. In this […]
We’ve all seen the promises: six-figure launches, subscription businesses that make you a millionaire overnight, dropshipping stores that supposedly run themselves. The message is clear—you’ll just wake up one day to passive income flowing in. But here’s what no one talks about: the sleepless nights, the messy middle, and the hard (and holy) work it […]
If your ecommerce lead magnet is growing your email list but not growing your sales… we need to talk. Because building a list of freebie seekers won’t help your business grow. In this post, we’re unpacking the most common mistakes brands make when creating lead magnets—and the proven method for turning subscribers into buyers. Whether […]
If you’ve ever stared at a blank Klaviyo template wondering how to make it actually convert—this post is for you. Today, I’m taking you behind the scenes to show you exactly how I build a clean, click-worthy product feature email using Canva, Klaviyo, and a sprinkle of ChatGPT magic. This is the same method I […]
You spend hours crafting what you think is the perfect email in Klaviyo. You obsess over the copy, tweak the design, hit send… and then… nothing. Well—not nothing. Your open rates are decent, but your sales? Flat. Click-through rates? Sad. You start wondering if people just don’t like your products, but I’m here to tell […]
Feeling torn between ghosting your email list or bombarding them with last-minute promos? In this post, I’m breaking down one of my favorite e-commerce email campaign ideas—a simple, sanity-saving 4-day promo plan that builds trust, not unsubscribes. Prefer to watch on YouTube? Click here. Why You Need a Better Promo Rhythm Let’s face it: most […]
Are your emails only getting opened when there’s a discount involved? It might not be your subject lines—it might be your strategy. In this post, you’ll learn how to create an email content plan for ecommerce that trains your list to stay engaged, click through, and actually buy (even when there’s no promo running). We’ll […]
If writing your weekly email feels like shouting into the void, you’re not alone. In this post, we’ll break down the exact mindset and strategy shift that makes email content feel lighter, easier, and actually converts. Spoiler: it’s not about writing more—it’s about having a content vehicle for e-commerce that works with your strengths. Prefer […]
If your email list feels like it’s collecting digital dust or only comes alive when you’re running a sale, this post is for you. We’re unpacking why your emails aren’t converting—and it has nothing to do with your platform, your products, or even your open rates. Instead, you’ll learn how to fix it with a […]
What You’ll Learn From My Klaviyo Email Marketing Journey If you’ve ever wondered how someone actually becomes an email marketing expert, you’re in for a treat. In this post, I’m sharing my real, messy, and unexpected Klaviyo email marketing journey—from designing scatter cushions in Shanghai to becoming a Klaviyo Partner and email strategist. If you’re feeling stuck, […]
