The Inbox

Income Podcast

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The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!

Email Marketing

#13: How to Increase Email Engagement Using Blogs and Build Trust

Learn how to increase email engagement from Liezle Klaviyo Partner
Email Marketing Calendar Made Simple – Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.

Feel overwhelmed by email marketing? Learn how to plan a simple, effective email marketing calendar that reduces stress, boosts sales, and keeps your e-commerce business organized. Listen On The Go 🎙️ Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.

Email marketing doesn’t have to feel overwhelming! Discover why it’s simpler than you think and learn three actionable steps to get started with Klaviyo today.

Email Marketing

#8: Klaviyo Email Marketing: Why It’s Not as Hard as You Think

It’s no secret that retaining customers is cheaper than acquiring new ones. In this blog post, learn how to use Klaviyo to create post-purchase email flows, reward loyal customers, and leverage predictive analytics to keep them coming back for more.

Email Marketing

#7: Customer Retention: How to Turn First-Time Buyers Into Loyal Customers with Klaviyo

Compass with a purple arrow pointing toward ‘RETENTION,’ illustrating the concept of customer retention over acquisition.
Minimalist workspace featuring a laptop displaying the title “The Anatomy of a High-Converting Welcome Email Series (For Product-Based Businesses),” surrounded by neatly arranged books, a plant, and glasses, on a white desk against a white brick wall.

A well-crafted welcome email series is essential for nurturing leads, building trust, and driving sales in e-commerce. In this post, we break down the anatomy of a high-converting series, covering key elements, success metrics, and tips to avoid common mistakes. Start automating your email marketing today!

Email Marketing

#5: The Anatomy of a High-Converting Welcome Email Series

Struggling to get your emails opened? Discover the 8 secret ingredients for irresistible subject lines that boost open rates and engage your audience. Start transforming your email marketing today!

Email Marketing

#2: 8 Secret Ingredients for Irresistible Subject Lines That Boost Open Rates

Hand holding a smartphone displaying a guide titled ‘Snag my 50 tried & tested email subject lines,’ promoting a free resource for email marketing tips.”
When’s the Best Time to Send Emails? Here’s How to Find Out

Wondering when to hit send? Explore the science behind email timing and how you can find the perfect send times for your audience. From industry benchmarks to Klaviyo’s Smart Send Time feature, uncover actionable tips to boost open rates and engagement.

Email Marketing

Mastering Email Send Times: Simple Steps to Boost Engagement

Discover how to drive repeat purchases and boost revenue after Black Friday and Cyber Monday with these must-have automated email flows. Set up your flows in Klaviyo and turn one-time buyers into loyal customers.

Email Marketing

Maximize Your Post-BFCM Sales: Top Automated Email Flows That Convert

A woman wearing a stylish hat sits at a cafe table with a laptop, coffee, and plant nearby, busy creating automated email flows in Klaviyo following SheCommerce Simplified Tips
A person writing notes on a desk with a laptop, symbolizing e-commerce email marketing for BFCM planning and execution.

Black Friday Cyber Monday (BFCM) is one of the biggest opportunities of the year for e-commerce stores. This guide walks you through every step, from early planning to post-sale follow-ups, ensuring you’re prepared for record-breaking success. Discover when to start, how to organize, and grab our free BFCM guide for a streamlined approach to your best sales season yet!

Email Marketing

Bonus: Your Step-by-Step Guide to BFCM Success