If you’ve ghosted your email list for months and now you’re nervous about hitting “send” again, here’s the hard truth: the worst thing you can do is blast your entire list. That one click could damage your email deliverability, waste money, and leave you even more discouraged. But don’t worry—there’s a simple fix. In this […]
If your ecommerce lead magnet is growing your email list but not growing your sales… we need to talk. Because building a list of freebie seekers won’t help your business grow. In this post, we’re unpacking the most common mistakes brands make when creating lead magnets—and the proven method for turning subscribers into buyers. Whether […]
Feeling torn between ghosting your email list or bombarding them with last-minute promos? In this post, I’m breaking down one of my favorite e-commerce email campaign ideas—a simple, sanity-saving 4-day promo plan that builds trust, not unsubscribes. Prefer to watch on YouTube? Click here. Why You Need a Better Promo Rhythm Let’s face it: most […]
Are your emails only getting opened when there’s a discount involved? It might not be your subject lines—it might be your strategy. In this post, you’ll learn how to create an email content plan for ecommerce that trains your list to stay engaged, click through, and actually buy (even when there’s no promo running). We’ll […]
If writing your weekly email feels like shouting into the void, you’re not alone. In this post, we’ll break down the exact mindset and strategy shift that makes email content feel lighter, easier, and actually converts. Spoiler: it’s not about writing more—it’s about having a content vehicle for e-commerce that works with your strengths. Prefer […]
If your email list feels like it’s collecting digital dust or only comes alive when you’re running a sale, this post is for you. We’re unpacking why your emails aren’t converting—and it has nothing to do with your platform, your products, or even your open rates. Instead, you’ll learn how to fix it with a […]
What You’ll Learn Want to stop staring at a blank screen every week and start sending emails your subscribers look forward to? In this post, I’m lifting the curtain on my exact ChatGPT-powered workflow that helps me write Tuesday value emails—fast, on-brand, and designed to build trust. Why This ChatGPT Email Workflow Matters for Your […]
Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize… crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]
Email marketing is one of the most powerful revenue drivers for e-commerce stores—but only if your emails get opened, read, and acted on. Yet, many store owners struggle with low open rates, poor engagement, and inconsistent email sends—often feeling like their messages disappear into the void. The truth is, it’s not your product, and it’s […]
As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]
