What You’ll Learn From My Klaviyo Email Marketing Journey If you’ve ever wondered how someone actually becomes an email marketing expert, you’re in for a treat. In this post, I’m sharing my real, messy, and unexpected Klaviyo email marketing journey—from designing scatter cushions in Shanghai to becoming a Klaviyo Partner and email strategist. If you’re feeling stuck, […]
What You’ll Learn In this post, we’re unpacking the real cost of poor Klaviyo email list management—especially if you’re running an e-commerce business. You’ll learn why bloated subscriber counts could be secretly spiking your monthly fees, how to clean your list without losing valuable data, and the mindset shift that turns email marketing from a […]
What You’ll Learn Want to stop staring at a blank screen every week and start sending emails your subscribers look forward to? In this post, I’m lifting the curtain on my exact ChatGPT-powered workflow that helps me write Tuesday value emails—fast, on-brand, and designed to build trust. Why This ChatGPT Email Workflow Matters for Your […]
Pop-ups—love them or hate them, they work. But are they actually helping your store grow, or are they secretly turning customers away? Today, I’m answering the top 6 questions e-commerce store owners ask me about pop-ups—AND at the end, I’ll show you the strangest, most ridiculous pop-up on the internet. Trust me, you won’t believe […]
Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize… crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]
Email marketing is one of the most powerful revenue drivers for e-commerce stores—but only if your emails get opened, read, and acted on. Yet, many store owners struggle with low open rates, poor engagement, and inconsistent email sends—often feeling like their messages disappear into the void. The truth is, it’s not your product, and it’s […]
Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]
Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]
Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. 🎥 Watch this quick breakdown, and don’t forget to […]
Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]
