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If your ecommerce lead magnet is growing your email list but not growing your sales… we need to talk. Because building a list of freebie seekers won’t help your business grow. In this post, we’re unpacking the most common mistakes brands make when creating lead magnets—and the proven method for turning subscribers into buyers. Whether […]

If you’ve ever stared at a blank Klaviyo template wondering how to make it actually convert—this post is for you. Today, I’m taking you behind the scenes to show you exactly how I build a clean, click-worthy product feature email using Canva, Klaviyo, and a sprinkle of ChatGPT magic. This is the same method I […]

You spend hours crafting what you think is the perfect email in Klaviyo. You obsess over the copy, tweak the design, hit send… and then… nothing. Well—not nothing. Your open rates are decent, but your sales? Flat. Click-through rates? Sad. You start wondering if people just don’t like your products, but I’m here to tell […]

Feeling torn between ghosting your email list or bombarding them with last-minute promos? In this post, I’m breaking down one of my favorite e-commerce email campaign ideas—a simple, sanity-saving 4-day promo plan that builds trust, not unsubscribes. Prefer to watch on YouTube? Click here. Why You Need a Better Promo Rhythm Let’s face it: most […]

Are your emails only getting opened when there’s a discount involved? It might not be your subject lines—it might be your strategy. In this post, you’ll learn how to create an email content plan for ecommerce that trains your list to stay engaged, click through, and actually buy (even when there’s no promo running). We’ll […]

If writing your weekly email feels like shouting into the void, you’re not alone. In this post, we’ll break down the exact mindset and strategy shift that makes email content feel lighter, easier, and actually converts. Spoiler: it’s not about writing more—it’s about having a content vehicle for e-commerce that works with your strengths. Prefer […]

If your email list feels like it’s collecting digital dust or only comes alive when you’re running a sale, this post is for you. We’re unpacking why your emails aren’t converting—and it has nothing to do with your platform, your products, or even your open rates. Instead, you’ll learn how to fix it with a […]

What You’ll Learn From My Klaviyo Email Marketing Journey If you’ve ever wondered how someone actually becomes an email marketing expert, you’re in for a treat. In this post, I’m sharing my real, messy, and unexpected Klaviyo email marketing journey—from designing scatter cushions in Shanghai to becoming a Klaviyo Partner and email strategist. If you’re feeling stuck, […]

What You’ll Learn In this post, we’re unpacking the real cost of poor Klaviyo email list management—especially if you’re running an e-commerce business. You’ll learn why bloated subscriber counts could be secretly spiking your monthly fees, how to clean your list without losing valuable data, and the mindset shift that turns email marketing from a […]

What You’ll Learn Want to stop staring at a blank screen every week and start sending emails your subscribers look forward to? In this post, I’m lifting the curtain on my exact ChatGPT-powered workflow that helps me write Tuesday value emails—fast, on-brand, and designed to build trust. Why This ChatGPT Email Workflow Matters for Your […]