The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can feel overwhelming. That’s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, I’m sharing: […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Email Marketing Calendar Made Simple – Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.
A magnifying glass inspecting small, white figurines placed on different colored pie-chart segments, representing audience or email segmentation.

Struggling to convert your email list into sales? Learn how segmenting your email list can dramatically improve open rates, click-through rates, and overall revenue. This blog shares my personal email marketing journey and real-life success stories, along with practical tips to get started with segmentation today.

Klaviyo Tips

#11: How Email Segmentation Transformed My Business (And How It Can Help Yours)

Learn how to improve email deliverability with these 4 actionable tips! Ensure your emails land in your customers’ inboxes, not their spam folders, and boost your sales with better email marketing practices.

Klaviyo Tips

#10: 4 Simple Tips to Improve Email Deliverability and Boost Sales

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

Email marketing doesn’t have to feel overwhelming! Discover why it’s simpler than you think and learn three actionable steps to get started with Klaviyo today.

Email Marketing

#8: Klaviyo Email Marketing: Why It’s Not as Hard as You Think

Compass with a purple arrow pointing toward ‘RETENTION,’ illustrating the concept of customer retention over acquisition.

It’s no secret that retaining customers is cheaper than acquiring new ones. In this blog post, learn how to use Klaviyo to create post-purchase email flows, reward loyal customers, and leverage predictive analytics to keep them coming back for more.

Email Marketing

#7: Customer Retention: How to Turn First-Time Buyers Into Loyal Customers with Klaviyo

Get your email list holiday-ready without spending a fortune on ads! This guide shows you how to attract more subscribers using budget-friendly strategies, so you can drive sales and engagement all season long.

List Building

#6: How to Grow Your Email List Before the Holidays (Without Spending a Fortune on Ads)

Minimalist workspace featuring a laptop displaying the title “The Anatomy of a High-Converting Welcome Email Series (For Product-Based Businesses),” surrounded by neatly arranged books, a plant, and glasses, on a white desk against a white brick wall.

A well-crafted welcome email series is essential for nurturing leads, building trust, and driving sales in e-commerce. In this post, we break down the anatomy of a high-converting series, covering key elements, success metrics, and tips to avoid common mistakes. Start automating your email marketing today!

Email Marketing

#5: The Anatomy of a High-Converting Welcome Email Series

New to email automations? Learn how to set up your first automation in Klaviyo with this beginner’s guide. From choosing triggers to personalizing emails, we’ll walk you through each step to help you streamline your marketing and boost your sales.

Klaviyo Tips

#4: Beginner’s Guide to Email Automations in Klaviyo

Person working on a laptop with a design titled ‘How Can I Personalize My Emails?’ displayed on the screen, alongside a notebook and pen on the desk.
A woman organizing pastel-colored sticky notes on a wall, symbolizing structured planning for an email marketing strategy.

Starting your e-commerce journey? Discover why email marketing is a must-have strategy to grow your store, build customer relationships, and drive repeat sales—even on autopilot!

List Building

#3: Why Every E-Commerce Store Needs an Email Marketing Strategy