The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]

Klaviyo Tips

#19: How to Use Canva Email Templates in Klaviyo (Without Landing in Spam!)

log header image for 'Why Canva Emails in Klaviyo Get No Clicks (And How to Fix It!)' featuring Liezle in a pink blazer pointing at text that says 'Canva + Klaviyo' with a clean white background.

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Klaviyo Tips

#16: Why Klaviyo is the Best Email Marketing Platform for Beginners

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]

Email Marketing, List Building

#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

Learn how to increase email engagement from Liezle Klaviyo Partner

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!

Email Marketing

#13: How to Increase Email Engagement Using Blogs and Build Trust

Struggling to convert your email list into sales? Learn how segmenting your email list can dramatically improve open rates, click-through rates, and overall revenue. This blog shares my personal email marketing journey and real-life success stories, along with practical tips to get started with segmentation today.

Klaviyo Tips

#11: How Email Segmentation Transformed My Business (And How It Can Help Yours)

A magnifying glass inspecting small, white figurines placed on different colored pie-chart segments, representing audience or email segmentation.
A person writing notes on a desk with a laptop, symbolizing e-commerce email marketing for BFCM planning and execution.

Black Friday Cyber Monday (BFCM) is one of the biggest opportunities of the year for e-commerce stores. This guide walks you through every step, from early planning to post-sale follow-ups, ensuring you’re prepared for record-breaking success. Discover when to start, how to organize, and grab our free BFCM guide for a streamlined approach to your best sales season yet!

Email Marketing

Bonus: Your Step-by-Step Guide to BFCM Success

Master the art of email marketing call-to-actions (CTAs) with our expert tips. Learn how to create compelling CTAs that entice, engage, and convert your audience.

Email Marketing

Mastering Email Marketing Call-To-Actions