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The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.
Compass with a purple arrow pointing toward ‘RETENTION,’ illustrating the concept of customer retention over acquisition.

It’s no secret that retaining customers is cheaper than acquiring new ones. In this blog post, learn how to use Klaviyo to create post-purchase email flows, reward loyal customers, and leverage predictive analytics to keep them coming back for more.

Email Marketing

#7: Customer Retention: How to Turn First-Time Buyers Into Loyal Customers with Klaviyo