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We’ve all seen the promises: six-figure launches, subscription businesses that make you a millionaire overnight, dropshipping stores that supposedly run themselves. The message is clear—you’ll just wake up one day to passive income flowing in. But here’s what no one talks about: the sleepless nights, the messy middle, and the hard (and holy) work it […]

If your ecommerce lead magnet is growing your email list but not growing your sales… we need to talk. Because building a list of freebie seekers won’t help your business grow. In this post, we’re unpacking the most common mistakes brands make when creating lead magnets—and the proven method for turning subscribers into buyers. Whether […]

If your email list feels like it’s collecting digital dust or only comes alive when you’re running a sale, this post is for you. We’re unpacking why your emails aren’t converting—and it has nothing to do with your platform, your products, or even your open rates. Instead, you’ll learn how to fix it with a […]

Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize… crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]

Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]

Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. 🎥 Watch this quick breakdown, and don’t forget to […]

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Starting an email list can feel overwhelming, especially when you’re stuck at zero subscribers. But here’s the good news: getting your first 100 email subscribers is not only achievable, it’s the foundation of building a thriving and profitable email list. In this post, I’ll break down the exact steps to take, share tips to overcome […]

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!