The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize
 crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]

Email Marketing

#21: A/B Testing for Email Marketing: The Subject Line Strategies That Skyrocketed Open Rates

Klaviyo Setup Guide for Beginners – Step-by-step tutorial on how to set up Klaviyo for email marketing success in 2025.

Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]

Klaviyo Tips

Klaviyo Email Marketing (2025): 8 Steps to Set Up for Success

Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. đŸŽ„ Watch this quick breakdown, and don’t forget to […]

Klaviyo Tips

#17: Klaviyo Email Marketing: The Right Way to Use Campaigns & Flows to Boost Sales

Graphic with the text ‘Campaigns vs. Flows’ featuring an email symbol. Represents the comparison between Klaviyo campaigns and automated flows in email marketing.

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Klaviyo Tips

#16: Why Klaviyo is the Best Email Marketing Platform for Beginners

Starting an email list can feel overwhelming, especially when you’re stuck at zero subscribers. But here’s the good news: getting your first 100 email subscribers is not only achievable, it’s the foundation of building a thriving and profitable email list. In this post, I’ll break down the exact steps to take, share tips to overcome […]

List Building

#15: How to Get Your First 100 E-Commerce Email Subscribers

Golden balloon numbers forming '100' with gold confetti falling, symbolizing achieving the milestone of 100 email subscribers for an e-commerce store.

As an e-commerce store owner, you know how stressful it can be when sales slow down, and the bills are looming. We’ve all been conditioned to believe that social media is the golden ticket to success. But after years of working with e-commerce brands, I’ve seen time and time again how much time business owners […]

Email Marketing, List Building

#14: How to Make Money Using Email Marketing for Your E-Commerce Store in 2025

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!

Email Marketing

#13: How to Increase Email Engagement Using Blogs and Build Trust

Learn how to increase email engagement from Liezle Klaviyo Partner
Email Marketing Calendar Made Simple – Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.

Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can feel overwhelming. That’s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, I’m sharing: […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Email marketing doesn’t have to feel overwhelming! Discover why it’s simpler than you think and learn three actionable steps to get started with Klaviyo today.

Email Marketing

#8: Klaviyo Email Marketing: Why It’s Not as Hard as You Think

Minimalist workspace featuring a laptop displaying the title “The Anatomy of a High-Converting Welcome Email Series (For Product-Based Businesses),” surrounded by neatly arranged books, a plant, and glasses, on a white desk against a white brick wall.

A well-crafted welcome email series is essential for nurturing leads, building trust, and driving sales in e-commerce. In this post, we break down the anatomy of a high-converting series, covering key elements, success metrics, and tips to avoid common mistakes. Start automating your email marketing today!

Email Marketing

#5: The Anatomy of a High-Converting Welcome Email Series