If your ecommerce lead magnet is growing your email list but not growing your sales… we need to talk. Because building a list of freebie seekers won’t help your business grow. In this post, we’re unpacking the most common mistakes brands make when creating lead magnets—and the proven method for turning subscribers into buyers. Whether […]
Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize… crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]
Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]
Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]
Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. 🎥 Watch this quick breakdown, and don’t forget to […]
Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]
Starting an email list can feel overwhelming, especially when you’re stuck at zero subscribers. But here’s the good news: getting your first 100 email subscribers is not only achievable, it’s the foundation of building a thriving and profitable email list. In this post, I’ll break down the exact steps to take, share tips to overcome […]
Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can feel overwhelming. That’s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, I’m sharing: […]
