The go-to email marketing podcast for e-commerce stores 

🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Have you ever sent an email thinking, “This one is going to crush it!”—only to check your stats and realize
 crickets? Or maybe the last-minute email you threw together somehow turned out to be your highest-performing campaign of the month. Like, how?! It’s not magic—it’s data. Today, I’m breaking down real A/B test results from […]

Email Marketing

#21: A/B Testing for Email Marketing: The Subject Line Strategies That Skyrocketed Open Rates

log header image for 'Why Canva Emails in Klaviyo Get No Clicks (And How to Fix It!)' featuring Liezle in a pink blazer pointing at text that says 'Canva + Klaviyo' with a clean white background.

Are your Canva-designed emails getting low open rates, poor engagement, or—worst of all—going straight to spam? You’re not alone. Most e-commerce store owners aren’t graphic designers, and Canva has been a game-changer for creating beautiful branding. But if you’re designing entire emails in Canva, downloading them as images, and uploading them to Klaviyo—that’s a big […]

Klaviyo Tips

#19: How to Use Canva Email Templates in Klaviyo (Without Landing in Spam!)

Did you know that for every $1 spent on email marketing, businesses can earn an average of $42? But here’s the catch—only if it’s set up correctly! Most beginners skip critical setup steps that directly impact email deliverability, automation, and revenue. If you want to set up Klaviyo the right way, follow these 8 essential […]

Klaviyo Tips

Klaviyo Email Marketing (2025): 8 Steps to Set Up for Success

Klaviyo Setup Guide for Beginners – Step-by-step tutorial on how to set up Klaviyo for email marketing success in 2025.
Graphic with the text ‘Campaigns vs. Flows’ featuring an email symbol. Represents the comparison between Klaviyo campaigns and automated flows in email marketing.

Are you struggling to figure out when to send a campaign versus setting up a flow in Klaviyo? Klaviyo email marketing is a game-changer, but many eCommerce store owners make one crucial mistake—either sending only campaigns or relying too heavily on flows—and it’s costing them sales. đŸŽ„ Watch this quick breakdown, and don’t forget to […]

Klaviyo Tips

#17: Klaviyo Email Marketing: The Right Way to Use Campaigns & Flows to Boost Sales

Why Choosing Klaviyo is a No-Brainer for Beginners If you’re feeling overwhelmed trying to decide on the best email marketing platform for your online store, you’re not alone. The good news? Klaviyo makes it simple to create beautiful, effective emails that grow your business—without the stress. Whether you’re just starting out or looking to elevate […]

Klaviyo Tips

#16: Why Klaviyo is the Best Email Marketing Platform for Beginners

Golden balloon numbers forming '100' with gold confetti falling, symbolizing achieving the milestone of 100 email subscribers for an e-commerce store.

Starting an email list can feel overwhelming, especially when you’re stuck at zero subscribers. But here’s the good news: getting your first 100 email subscribers is not only achievable, it’s the foundation of building a thriving and profitable email list. In this post, I’ll break down the exact steps to take, share tips to overcome […]

List Building

#15: How to Get Your First 100 E-Commerce Email Subscribers

Discover how to use blogs to increase email engagement and build trust with your audience. Learn my 3-step system to plan, repurpose, and refine blog content for better click rates and stronger connections. Perfect for e-commerce businesses ready to level up their email marketing strategy!

Email Marketing

#13: How to Increase Email Engagement Using Blogs and Build Trust

Learn how to increase email engagement from Liezle Klaviyo Partner
Email Marketing Calendar Made Simple – Podcast episode thumbnail featuring Liezle holding a calendar, with text for beginner e-commerce store owners.

Are you struggling to stay consistent with your email marketing? As an e-commerce solopreneur, I get it—juggling product launches, promotions, and customer relationships can feel overwhelming. That’s why I created a step-by-step process for building an email marketing calendar that simplifies everything and delivers real results. In this episode of Inbox to Income, I’m sharing: […]

Email Marketing

#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Learn how to improve email deliverability with these 4 actionable tips! Ensure your emails land in your customers’ inboxes, not their spam folders, and boost your sales with better email marketing practices.

Klaviyo Tips

#10: 4 Simple Tips to Improve Email Deliverability and Boost Sales

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024