🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday 🎧 new episodes every tuesday

Discover the biggest lessons from this year’s Black Friday Cyber Monday season, including a costly mistake that could have been avoided. Learn what worked, what didn’t, and actionable strategies to turn first-time buyers into loyal customers. Perfect for e-commerce solopreneurs planning for a successful 2025!

Email Marketing

#9: BFCM Email Marketing Mistakes to Avoid: Lessons from Black Friday & Cyber Monday 2024

E-commerce professional reviewing BFCM email marketing mistakes to avoid for better sales results.
Compass with a purple arrow pointing toward ‘RETENTION,’ illustrating the concept of customer retention over acquisition.

It’s no secret that retaining customers is cheaper than acquiring new ones. In this blog post, learn how to use Klaviyo to create post-purchase email flows, reward loyal customers, and leverage predictive analytics to keep them coming back for more.

Email Marketing

#7: Customer Retention: How to Turn First-Time Buyers Into Loyal Customers with Klaviyo

Get your email list holiday-ready without spending a fortune on ads! This guide shows you how to attract more subscribers using budget-friendly strategies, so you can drive sales and engagement all season long.

List Building

#6: How to Grow Your Email List Before the Holidays (Without Spending a Fortune on Ads)

A woman organizing pastel-colored sticky notes on a wall, symbolizing structured planning for an email marketing strategy.

Starting your e-commerce journey? Discover why email marketing is a must-have strategy to grow your store, build customer relationships, and drive repeat sales—even on autopilot!

List Building

#3: Why Every E-Commerce Store Needs an Email Marketing Strategy